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Corporate social responsibility influences employee engagement

Tsourvakas, G and Yfantidou, I (2018) Corporate social responsibility influences employee engagement. Social Responsibility Journal, 14 (1). pp. 123-137. ISSN 1747-1117

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Purpose - The purpose of this study is to explore the influence of corporate social responsibility (CSR) on employee engagement, motivation and job satisfaction on the staff members of two multinational companies in Greece (Procter & Gamble [P&G] and Unilever). Design/methodology/approach - A quantitative methodology in the form of statistical analysis of the results was derived fromthe responses on an employee engagement questionnaire. Findings - Findings show that employees are proud to identify themselves with companies that have a caring image. CSR is also positively linked to employee engagement for both companies. Research limitations/implications - The small size of the sample is a limitation because it leaves no room for generalising the findings. Secondly, although some of the hypotheses were backed by the data, he findings are not strong enough, as the reported correlations are too small. Practical implications - Practitioners and marketing professionals can benefit from this research by absorbing the fact that employees feel engaged, satisfied and motivated when they play a positive role in the society through their work. As a result, it would be constructive for professionals to plan CSR strategies and involve employees both in planning and execution of those strategies. Originality/value - Unlike other studies, the authors tried to examine the link between CSR and employee behaviour amid Greece's financial difficulties.

Item Type: Article
Additional Information: The AAM is deposited under the above licence and any reuse is allowed in accordance with the terms outlined by the licence. To reuse the AAM for commercial purposes, permission should be sought by contacting permissions@emeraldinsight.com
Uncontrolled Keywords: 1503 Business and Management, 1605 Policy and Administration, 1608 Sociology
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Business & Management (from Sep 19)
Publisher: Emerald
Date Deposited: 03 Dec 2021 12:02
Last Modified: 03 Dec 2021 12:02
DOI or ID number: 10.1108/SRJ-09-2016-0153
URI: https://researchonline.ljmu.ac.uk/id/eprint/13722
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