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Learning from Behavioural Changes That Fail

Osman, M, McLachlan, S, Fenton, N, Neil, M, Löfstedt, R and Meder, B (2020) Learning from Behavioural Changes That Fail. Trends in Cognitive Sciences, 24 (12). ISSN 1364-6613

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Behavioural change techniques are currently used by many global organisations and public institutions. The amassing evidence base is used to answer practical and scientific questions regarding what cognitive, affective, and environment factors lead to successful behavioural change in the laboratory and in the field. In this piece we show that there is also value to examining interventions that inadvertently fail in achieving their desired behavioural change (e.g., backfiring effects). We identify the underlying causal pathways that characterise different types of failure, and show how a taxonomy of causal interactions that result in failure exposes new insights that can advance theory and practice.

Item Type: Article
Uncontrolled Keywords: 08 Information and Computing Sciences, 11 Medical and Health Sciences, 17 Psychology and Cognitive Sciences
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Law
Publisher: Elsevier BV
Date Deposited: 07 Mar 2022 12:13
Last Modified: 07 Mar 2022 12:15
DOI or ID number: 10.1016/j.tics.2020.09.009
URI: https://researchonline.ljmu.ac.uk/id/eprint/16235
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