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Reconfiguring an Established Wine Tourism Destination: A Dynamic Capabilities Approach

Duarte Alonso, A, Kok, SK, Vu, OTK and O’Brien, S (2022) Reconfiguring an Established Wine Tourism Destination: A Dynamic Capabilities Approach. International Journal of Hospitality & Tourism Administration. ISSN 1525-6480

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This study examines how an established wine tourism subarea continues to adapt to an increasingly competitive wine tourism destination market from the perspective of wineries in Spain’s Rioja Alta subarea. Furthermore, aligned with the chosen inductive approach, the study develops a reflective model through considering the dynamic capabilities approach as a theoretical foundation to examine the various dimensions affecting wine tourism. Semi-structured, face-to-face interviews with predominantly winery managers, on-site observations were conducted. In addition, wineries’ archival information was examined. Strong alignment between wineries’ strategies and reconfiguration/transformation were revealed. This dynamic capabilities-related cluster was manifested through “customisation,” where wineries offered unique product/service elements, thereby adding value to the winery visitation. The developed model highlights important implications for the long-term competitiveness of a region’s wine tourism.

Item Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Hospitality & Tourism Administration on 20/3/2022 available online: http://www.tandfonline.com/10.1080/15256480.2022.2055691
Uncontrolled Keywords: 1504 Commercial Services, 1506 Tourism
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions: Business & Management (from Sep 19)
Publisher: Taylor & Francis Group, LLC
Date Deposited: 22 Mar 2022 14:12
Last Modified: 20 Sep 2023 00:50
DOI or ID number: 10.1080/15256480.2022.2055691
URI: https://researchonline.ljmu.ac.uk/id/eprint/16528
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