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From the streets to the classroom: Power Analysis as a tool for critical pedagogy

Panayiotopoulos, A and Lichrou, M (2022) From the streets to the classroom: Power Analysis as a tool for critical pedagogy. Journal of Marketing Management. pp. 1-16. ISSN 0267-257X

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We focus on a power analysis exercise used with undergraduate students to discuss the environmental, economic, and social crises as they are reflected in the conflict between the economy and the environment, and local resistance to mining industry development in a region of Northern Greece (Chalkidiki). A power analysis exer-cise is a tool, designed and used by (community) activist groups to help understand the terrain of struggle and the actors involved. The exercise was also combined with, and followed from a reflection by the students on their ideological/political position on a spectrum from free market to deep ecology. The power analysis exercise helped students engage with the critical content of the module, understand how the different approaches/positions of sustainable development can manifest themselves, what their implications are, go beyond the academic lingo and reflect on how these issues impact our lives, rethink their positioning beyond the customer/ manager dominant position.

Item Type: Article
Uncontrolled Keywords: Critical marketing education; power relations; power analysis exercise; emancipatory education; 1503 Business and Management; 1504 Commercial Services; 1505 Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business
L Education > L Education (General)
Divisions: Business & Management (from Sep 19)
Publisher: Informa UK Limited
SWORD Depositor: A Symplectic
Date Deposited: 17 Jun 2022 08:51
Last Modified: 17 Jun 2022 08:51
DOI or ID number: 10.1080/0267257X.2022.2085769
URI: https://researchonline.ljmu.ac.uk/id/eprint/17094
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