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Values and motivations in tourist perceptions of last-chance tourism

Hindley, A and Font, X (2015) Values and motivations in tourist perceptions of last-chance tourism. Tourism and Hospitality Research, 18 (1). pp. 3-14. ISSN 1467-3584

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Tourists’ perceptions of climate change affect decisions and choices to visit destinations, which are disappearing because of climate change impacts. Values and motivations are two of the personal variables underpinning tourists’ decisions. The study addresses both the limited values research in tourism and reveals unconscious motives by using projective techniques. Projective techniques avoid some of the social desirability bias present in much ethical research. Choice ordering technique and the list of values assist by assigning importance, with narrative responses providing meaning. The construction technique builds a story from a stimulus, with photo-elicitation using participants’ personal holiday photographs. A sample of pre, during and post visit tourists to the Arctic and Venice were interviewed. Results, which provide a more nuanced understanding of how the personal variables of values and motivations are underpinned by selfinterest, inf

Item Type: Article
Uncontrolled Keywords: 1504 Commercial Services; 1505 Marketing; 1506 Tourism
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions: Leadership & Organisational Development (new Sep 19)
Publisher: Sage Publications Sage UK: London, England
SWORD Depositor: A Symplectic
Date Deposited: 11 Jul 2022 13:41
Last Modified: 11 Jul 2022 13:45
DOI or Identification number: 10.1177/1467358415619674
URI: https://researchonline.ljmu.ac.uk/id/eprint/17210

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