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Understanding the mechanisms of sustainable capitalism: the 4 S model

John, A, Coetsee, W and Flood, PC (2022) Understanding the mechanisms of sustainable capitalism: the 4 S model. Business Ethics, the Environment & Responsibility. ISSN 2694-6424

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Open Access URL: https://doi.org/10.1111/beer.12495 (Published version)


Neo-capitalistic approaches to value creation have sometimes developed a bad reputation in terms of sustainability and care for the environment. Yet, there are examples to the contrary emphasizing a concern for sustainable capitalism. Our literature synthesis suggests that there is a lack of understanding of the sustainability mechanisms—ways of working helping companies to achieve their leadership in sustainability and maintain it over time. We contribute by addressing this deficiency and specifying four discrete mechanisms which we call the 4S model. Specifically, we apply this model to the cases of two leading exponents of sustainability—Unilever and Patagonia—to explain how companies can operate as forces to change business practice and improve sustainability having regard to people, planet, and profits.

Item Type: Article
Uncontrolled Keywords: Sustainable capitalism, Unilever, Patagonia, sustainability, neo-capitalism, strategy, implementation mechanism
Subjects: B Philosophy. Psychology. Religion > BJ Ethics
H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HB Economic Theory
Divisions: Leadership & Organisational Development (from Sep 19)
Publisher: Wiley
SWORD Depositor: A Symplectic
Date Deposited: 01 Nov 2022 09:53
Last Modified: 29 Nov 2022 12:15
DOI or ID number: 10.1111/beer.12495
URI: https://researchonline.ljmu.ac.uk/id/eprint/17975
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