Owen, K and Owen, PB (2024) Sole-Zine X The Block P: The Liverpool Style Protagonists Representing the Culture of 110s. Locating Menswear forum, 4th Jul - 5th Jul 2024, Space, Liverpool, UK.. [Show/Exhibition]

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Abstract

Menswear and Obsession: This contribution examines menswear in relation to identity, subculture, and the sometimes-obsessive nature of personal style, within geographically defined communities. In Liverpool, the Nike Air Max 95 has a special cultural connection with the sneaker community and beyond. Known locally as ‘110’s’ (one tens), a reference to its retail price not long after its release, it is seen as a significant fashion accessory for young men. Now, almost 30 years from launch, the demand for the 110’s is so high, that the city has its own dedicated Air Max 95 store, ‘The Block P’ – the only store worldwide dedicated to this shoe. A true site of menswear exchange and influence, this small independent space specialises in sourcing and selling rare Nike Air Max 95. The research explores the role of the protagonists, producers, and audience specifically in Liverpool, and records discourse around obsession, style and identity. By working with key players such as Charlie McDonough (founder of ‘The Block P’) and the surrounding sneaker community this project explores the role of intense personal and cultural focus on this specific fashion item and addresses this theme from a practice-based perspective.
The research was disseminated via printed magazine and an experimental 3D exhibition display as part of the inaugural Locating Menswear Forum, in Liverpool 4-5th July 2024. The exhibition travelled post conference to ‘The Block P’ to become an instore display. Type of submission: Snapshot (but we would like to submit 10-20 images to visualise the obsessive nature of ‘110s’).

Item Type:	Show/Exhibition
Uncontrolled Keywords:	AirMax 95; Sneakers; Style; Protagonists; Community
Subjects:	G Geography. Anthropology. Recreation > GT Manners and customs > GT500 Costume. Dress. Fashion
Divisions:	Art and Design
Related URLs:	http://www.owenstudio.co.uk/
SWORD Depositor:	A Symplectic
Date Deposited:	02 Dec 2024 10:25
Last Modified:	02 Dec 2024 10:25
URI:	https://researchonline.ljmu.ac.uk/id/eprint/24914

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