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Belhaj, M and Lehman, K (2024) Conceptualising experiential marketing strategies in tourism and hospitality. Tourism and Hospitality Research. ISSN 1467-3584
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Abstract
This paper explores the incorporation of experiential marketing strategies into the business models of tourism and hospitality firms, arguing that such an approach can enhance consumer experience and differentiate firms in a competitive market. Building on previous research that investigates experiential marketing in broader contexts, this study reviews existing research and practices to identify key issues and proposes a typology of experiential strategies specifically tailored to tourism and hospitality. While focusing solely on these sectors, the paper acknowledges the potential for future research to extend these findings to other industries. Practical implications include offering industry guidelines to evaluate the impact of experiential marketing strategies. The originality and value of this paper lie in its contribution to tourism and hospitality literature by conceptualising experiential strategies as a differentiation tool, thus providing new directions for both academic inquiry and industry practice.
| Item Type: | Article |
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| Additional Information: | Belhaj, M., & Lehman, K. Conceptualising experiential marketing strategies in tourism and hospitality. Tourism and Hospitality Research, 0(0). © 2024 The Author(s) DOI: 10.1177/14673584241310044. Reuse is restricted to non-commercial and no derivative uses. |
| Uncontrolled Keywords: | 1504 Commercial Services; 1505 Marketing; 1506 Tourism |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism |
| Divisions: | Liverpool Business School |
| Publisher: | SAGE Publications |
| SWORD Depositor: | A Symplectic |
| Date Deposited: | 20 Dec 2024 09:25 |
| Last Modified: | 20 Dec 2024 09:30 |
| DOI or ID number: | 10.1177/14673584241310044 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/25126 |
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