Fillis, I (2024) Looking for the Tasmanian Devil. Journal of Customer Behaviour, 23 (4). pp. 254-265. ISSN 1475-3928

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Abstract

Who would have thought that I would get the chance to talk about my research journey, shaped initially in Coleraine and Jordanstown, and then Stirling and Liverpool? My first real research endeavour was my Masters dissertation where I used a combination of interviews, visits and visual data to understand how visual art organisations engage with the promotional mix in helping to shape their marketing activities. One of the main takeaways then was, at that time, most arts marketing research was from North America, with work elsewhere in its infancy. Things have improved since then, with a solid body of critical work now in existence, in addition to normative outputs.

Item Type:	Article
Additional Information:	This is the post-review version of content which has been published in its definitive form in the Journal of Customer Behaviour. Fillis, Ian, Journal of Customer Behaviour, Volume 23, Number 4, Winter 2024, pp. 254-265(12). Westburn Publishers Ltd. DOI: https://doi.org/10.1362/147539224X17344318740948
Uncontrolled Keywords:	1505 Marketing
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions:	Liverpool Business School
Publisher:	Westburn Publishers Ltd
SWORD Depositor:	A Symplectic
Date Deposited:	27 Jan 2025 10:45
Last Modified:	27 Jan 2025 10:45
DOI or ID number:	10.1362/147539224x17344318740948
URI:	https://researchonline.ljmu.ac.uk/id/eprint/25405

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