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Crafting success: unveiling the entrepreneurship odyssey: a dynamic research roadmap board game for aspiring innovators and business leaders

Stevens, M (2025) Crafting success: unveiling the entrepreneurship odyssey: a dynamic research roadmap board game for aspiring innovators and business leaders. In: Santos, S and Simmons, S, (eds.) Annals of Entrepreneurship Education and Pedagogy - 2025. Annals in Entrepreneurship Education series . Edward Elgar Publishing, pp. 421-428. ISBN 978 1 03532 578 8

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Abstract

This chapter presents a board game, the Research Methods Roadmap, designed to enhance entrepreneurial pedagogy and research methods learning in business schools. Departing from predominant positivist approaches, the game aligns with the evolving trend towards qualitative methodologies in entrepreneurship research. The Research Roadmap engages students in experiential learning, reflecting real-world entrepreneurial challenges. It integrates competition, encouraging strategic decision-making, problem-solving, and collaboration among students. The game, with sustainability themes, aligns with the UN Sustainable Development Goals. Students navigate qualitative, quantitative, or mixed methods roadmaps, earning ‘battery charges’ as rewards. The game fosters key entrepreneurial skills such as communication, pitch, and resource management. The game’s impact is reflected in increased module results and a 100 per cent satisfaction rate among surveyed Master’s students, emphasizing its effectiveness in promoting inclusive learning and a broader understanding of research design.

Item Type: Book Section
Additional Information: This is a draft chapter/article. The final version is available in Annals of Entrepreneurship Education and Pedagogy - 2025 edited by Susana C. Santos and Sharon A. Simmons, published in 2025, Edward Elgar Publishing Ltd https://doi.org/10.4337/9781035325795.00046 The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Divisions: Liverpool Business School
Publisher: Edward Elgar Publishing
Related URLs:
SWORD Depositor: A Symplectic
Date Deposited: 07 Feb 2025 11:25
Last Modified: 07 Feb 2025 11:25
DOI or ID number: 10.4337/9781035325795.00046
Editors: Santos, S and Simmons, S
URI: https://researchonline.ljmu.ac.uk/id/eprint/25455
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