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Drive Out Fear: Deming’s TQM Cultural Challenge

Douglas, A and Douglas, JA (2015) Drive Out Fear: Deming’s TQM Cultural Challenge. International Journal of Advanced Quality, 43 (1). pp. 5-10. ISSN 2217-8155

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TQM consists of two dimensions - a 'hard' or technical dimension and a 'soft' dimension. The soft dimension can be described as a philosophy of management. At the heart of this philosophy is organisational culture. It is this cultural aspect that is the focus of this paper. Successful implementation of TQM requires the right organisational culture. Today management by fear is ubiquitous and micromanagement the norm. Such behaviours and cultures lead to sub-optimal performance. This paper revisits Deming's contention that it is the primary duty of every manager to remove fear from the workplace. It looks at how managers can avoid creating a blame culture and instead create culture that will allow TQM to flourish. The paper looks at the influence of national culture on organisational culture and TQM implementation and how national culture traits that are the antithesis of a TQM culture can be overcome. Serbia is used as an example for illustrative purposes. Key to successful TQM application is identified as the role of management and an equal emphasis on both 'hard' and 'soft' dimensions.

Item Type: Article
Uncontrolled Keywords: Deming; Culture; Micromanagement
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Liverpool Business School
Publisher: UASQ - United Association of Serbia for Quality
Date Deposited: 10 Mar 2017 09:56
Last Modified: 04 Sep 2021 11:57
Editors: Majstorovic, VD
URI: https://researchonline.ljmu.ac.uk/id/eprint/5497
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