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A ‘home away from home’: The (London) Jaguars and the NFL’s established international presence—a semi-deterritorialization approach

Wise, NA and Kirby, SI (2018) A ‘home away from home’: The (London) Jaguars and the NFL’s established international presence—a semi-deterritorialization approach. Sport in Society. ISSN 1743-0437

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In 2012, the Jacksonville Jaguars announced they established a partnership with the city of London to play one home game each year. This paper frames the Jaguars ‘home away from home’ to the London Jaguars amidst American sports expansion. As addressed above, critical and conceptual discussions and reflections will be linked to sport, geography, neoliberalism and deterritorialization. The paper contributes to the literature on sports geography as it ascribes and applies the notion of semi-deterritorialization: given the Jaguars have their base in Jacksonville, Florida and have an agreement with London to play one home game each year there—making them the ephemeral quasi-London home team. Methodologically, the paper employs a qualitative media content analysis. To analyse discussions and representations concerning the Jacksonville Jaguars in London, this work seeks out and evaluates meanings presented through online media to interpret the place and presence of the Jaguars in London. In line with the contribution of this paper, interpreting meanings of territorialization in this case lead to new permutations of semi-deterritorialization based on the Jaguars temporary (but emerging) presence.

Item Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Sport in Society on 30 Dec 2018, available online: http://www.tandfonline.com/10.1080/17430437.2018.1555220
Uncontrolled Keywords: 1106 Human Movement And Sports Science, 1504 Commercial Services, 1608 Sociology
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure > GV561 Sports
Divisions: School of Sport Studies, Leisure and Nutrition
Publisher: Taylor & Francis (Routledge)
Date Deposited: 11 Dec 2018 10:01
Last Modified: 04 Apr 2019 12:22
URI: http://researchonline.ljmu.ac.uk/id/eprint/9795

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