Items where Author is "Al Maassarani, M"
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Al Maassarani, M, Ghandour, R and Haj Youssef, M The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience. In: British Academy of Management 2024 Conference Proceedings . (British Academy of Management (BAM), 2nd Sept - 6th Sept 2024, Nottingham, United Kingdom). (Accepted)