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Items where Author is "Analogbei, MA"

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Article

Batista, L, Dibb, S, Meadows, M, Hinton, M and Analogbei, MA (2018) A CRM-based pathway to improving organisational responsiveness: an empirical study. Journal of Strategic Marketing. ISSN 0965-254X

Quinn, L, Analogbei, MA, Dibb, S, Simkin, L and Canhato, A (2016) Troubled waters: the transformation of marketing in a digital world. European Journal of Marketing, 50 (12). pp. 2103-2133. ISSN 0309-0566

Analogbei, MA (2013) Foreign Retail Entry Strategy: Empirical support for the use of the independent entry strategy in an uncertain developing market environment. GSTF International Journal of Business Review. (2(4),). pp. 201-210.

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