Article

Bai, H, McColl, J and Moore, C (2021) Luxury fashion retailers’ localised marketing strategies in practice – Evidence from China. International Marketing Review. ISSN 0265-1335

Bai, H, He, W, Shi, J, McColl, J and Moore, C (2021) Parenting Advantages of Emerging Market Multinationals (EMNCs) in Luxury Fashion Retailing. International Journal of Retail & Distribution Management. ISSN 0956-4233

Bai, H, McColl, J and Moore, C (2020) Motives behind Retailers’ Post-Entry Expansion. Journal of Retailing and Consumer Services, 59. ISSN 0969-6989

Bai, H, McColl, J, Moore, C, He, W and Shi, J (2020) Direction of Luxury Fashion Retailers’ Post-Entry Expansion – The Evidence from China. International Journal of Retail & Distribution Management, 49 (2). pp. 223-241. ISSN 0959-0552

Bai, H, He, W, Shi, J, McColl, J and Moore, C (2020) Internationalization strategies of emerging market multinationals (EMNCs) in luxury fashion retailing – Case study of Shandong Ruyi Group. Thunderbird International Business Review, 63 (3). pp. 319-327. ISSN 0020-6652

Bai, H, McColl, J and Moore, C (2018) Hong Kong, a Gateway for Mainland China? An examination of the impact of luxury fashion retailers’ ownership structures on expansion strategies. International Journal of Retail & Distribution Management, 46 (9). pp. 850-869. ISSN 0959-0552

Bai, H, McColl, J and Moore, C (2017) Luxury retailers’ entry and expansion strategies in China. International Journal of Retail & Distribution Management, 45 (11). pp. 1181-1199. ISSN 0959-0552

Bai, H, Shi, J, Song, P, McColl, J, Moore, C and Fillis, I Localised multiple channel distribution strategies of luxury fashion retailers – Evidence from China. Journal of Fashion Marketing and Management. ISSN 1361-2026 (Accepted)

Book Section

Bai, H and McColl, J (2023) The Outlook of Luxury Fahsion Retailers' Multiple Channel Distribution Strategies. In: Pioneering New Perspectives in the Fashion Industry Disruption, Diversity and Sustainable Innovation. Emerald Publishing Limited, United Kingdom, pp. 255-263. ISBN 9781803823485

Bai, H and McColl, J (2023) The Outlook of Luxury Fahsion Retailers' Multiple Channel Distribution Strategies. In: Pioneering New Perspectives in the Fashion Industry Disruption, Diversity and Sustainable Innovation. Emerald Publishing Limited, United Kingdom, pp. 255-264. ISBN 9781803823485

Conference or Workshop Item

Liu, H and Bai, H (2023) Luxury Fashion Retailers’ Internationalisation: A Mixed-Methods Study of Dynamic Process in China. In: Proceeds of the 8th Colloquium on European Research in Retailing (CERR) . pp. 139-146. (8th Colloquium on European Research in Retailing (CERR), Portsmouth University, Portsmouth, UK).

Shi, J and Bai, H (2023) Dual-Internationalization Strategies of Emerging Market E-tailers. In: Proceedings of the European Marketing Academy, 52nd . A2023-112345. (EMAC Annual Conference 2023, 23rd May - 26th May 2023, Odense, Danmark).

Liu, H and Bai, H (2022) Examining the Glocalised Marketing Strategies of Luxury Fashion Retailers in China. In: Colloquium on European Research in Retailing Book of Proceedings . pp. 181-189. (7th Colloquium on European Research in Retailing (2022), Zagreb, Croatia).

Bai, H (2018) Omni-Channel Communication Strategies as A Way to Create Consumer Value – Evidence from Luxury Fashion Retailers in Mainland China. In: 4th International Colloquium on Design, Branding and Marketing, 05 December 2018 - 07 December 2018, Hasselt University, Hasselt, Belgium.

Bai, H (2018) Luxury Fashion Retailers’ Omni-Channel Distribution & Communication Strategies in Mainland China. In: Colloquium on European Research in Retailing Proceedings . pp. 120-124. (Colloquium on European Research in Retailing 2018, 11 July 2018 - 13 July 2018, Surrey, UK).

Bai, H, McColl, J, Moore, C, He, W and Shi, J An Examination of Parenting Advantages of Emerging Market Multinationals in Luxury Fashion Retailing. In: EMAC 50th Annual Conference, 25 May 2021 - 28 May 2021, Madrid, Spain. (Accepted)

Bai, H Examining Retailer Omni-Channel Distribution Strategies - Evidence from Luxury Fashion Retailers in Mainland China. In: 11th MBScademy International Conference on Management Business Orginisation & Innovation, 15 August 2018 - 17 August 2018, Barcelona. (Accepted)

Sun, Y, Wang, R, Bai, H, Whyatt, G, Tamara, TT and Cattaneo, E How Millennials Perceive Luxury Fashion Brands - Case of Indonesia. In: Proceedings of the European Marketing Academy . (European Marketing Academy, EMAC 2024 53rd Annual Conference, 28-31 March 2024, Bucharest, Romania). (Accepted)

Bai, H, Shi, J and Song, P Luxury Fashion Retailers' Multiple Channel Distribution Strategies - Evidence from China. In: 6TH COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING, 15 July 2021 - 16 July 2021, SKEMA Business School, France. (Accepted)

Shi, J and Bai, H The competitive advantage of Multi-platform-based ecosystem- the evidence from Alibaba. In: 5th Colloquium on European Research in Retailing, 31 August 2020 - 03 September 2020, University of Valencia, Spain. (Accepted)