Article

Georgakarakou, C, Riskos, K, Tsourvakas, G and Yfantidou, I (2020) What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products. International Journal of Technology Marketing, 14 (2). ISSN 1741-878X

Conference or Workshop Item

Tsourvakas, G, Georgakarakou, C, Riskos, K and Yfantidou, I (2019) The impact of green agricultural product packaging features on consumers’ reactions and buying behaviors: An eye-tracking exploratory study. In: 7th International Conference on Contemporary Marketing Issues Conference Proceedings ICCMI 2019 . pp. 105-119. (7th International Conference of Contemporary Marketing Issues, 5-8 July 2019, Heraklion, Greece).