Article

Gladden, G (2020) Maslow’s model of needs: application to Cunard and White Star marketing communications between 1900 and the 1950s. Journal of Historical Research in Marketing, 12 (3). pp. 323-344. ISSN 1755-750X

Gladden, G (2019) Post Second World War trans-Atlantic travel for business and pleasure: Cunard and its airline competitors. Journal of Transport History, 41 (2). pp. 160-182. ISSN 0022-5266