Bai, H, Shi, J, Song, P, McColl, J, Moore, C and Fillis, I (2024) Localised multiple channel distribution strategies of luxury fashion retailers – Evidence from China. Journal of Fashion Marketing and Management. ISSN 1361-2026

Bai, H and McColl, J (2023) The Outlook of Luxury Fahsion Retailers' Multiple Channel Distribution Strategies. In: Pioneering New Perspectives in the Fashion Industry Disruption, Diversity and Sustainable Innovation. Emerald Publishing Limited, United Kingdom, pp. 255-263. ISBN 9781803823485

Bai, H and McColl, J (2023) The Outlook of Luxury Fahsion Retailers' Multiple Channel Distribution Strategies. In: Pioneering New Perspectives in the Fashion Industry Disruption, Diversity and Sustainable Innovation. Emerald Publishing Limited, United Kingdom, pp. 255-264. ISBN 9781803823485

Bai, H, McColl, J and Moore, C (2021) Luxury fashion retailers’ localised marketing strategies in practice – Evidence from China. International Marketing Review. ISSN 0265-1335

Bai, H, He, W, Shi, J, McColl, J and Moore, C (2021) Parenting Advantages of Emerging Market Multinationals (EMNCs) in Luxury Fashion Retailing. International Journal of Retail & Distribution Management. ISSN 0956-4233

Bai, H, McColl, J and Moore, C (2020) Motives behind Retailers’ Post-Entry Expansion. Journal of Retailing and Consumer Services, 59. ISSN 0969-6989

Bai, H, McColl, J, Moore, C, He, W and Shi, J (2020) Direction of Luxury Fashion Retailers’ Post-Entry Expansion – The Evidence from China. International Journal of Retail & Distribution Management, 49 (2). pp. 223-241. ISSN 0959-0552

Bai, H, He, W, Shi, J, McColl, J and Moore, C (2020) Internationalization strategies of emerging market multinationals (EMNCs) in luxury fashion retailing – Case study of Shandong Ruyi Group. Thunderbird International Business Review, 63 (3). pp. 319-327. ISSN 0020-6652

Bai, H, McColl, J and Moore, C (2018) Hong Kong, a Gateway for Mainland China? An examination of the impact of luxury fashion retailers’ ownership structures on expansion strategies. International Journal of Retail & Distribution Management, 46 (9). pp. 850-869. ISSN 0959-0552

Bai, H, McColl, J and Moore, C (2017) Luxury retailers’ entry and expansion strategies in China. International Journal of Retail & Distribution Management, 45 (11). pp. 1181-1199. ISSN 0959-0552

Bai, H, McColl, J, Moore, C, He, W and Shi, J An Examination of Parenting Advantages of Emerging Market Multinationals in Luxury Fashion Retailing. In: EMAC 50th Annual Conference, 25 May 2021 - 28 May 2021, Madrid, Spain. (Accepted)