Article

Nikhashemi, SR, Valaei, N, Rezaei, S and Bressolles, G (2020) The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain. Journal of Relationship Marketing. ISSN 1533-2667

Valaei, N, Bressolless, G, Nikhashemi, SR and Hajin, H (2019) A(n) (a)symmetric perspective towards task-technology-performance fit in mobile app industry. Journal of Enterprise Information Management, 32 (5). pp. 887-912. ISSN 1741-0398

Conference or Workshop Item

Valaei, N and Nikhashemi, SR (2017) The Effect of Endorser Credibility on Brand Credibility, Consumer-based Brand Equity, and Brand Attachment of Smartphone Users. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing . pp. 440-449. (12th Global Brand Conference, 26 April 2017 - 28 April 2017, Kalmar, Sweden).