Items where Author is "Rizomyliotis, I"
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Rizomyliotis, I, Konstantoulaki, K and Kostopoulos, I (2018) Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement. Australasian Marketing Journal. ISSN 1441-3582
Rizomyliotis, I, Konstantoulaki, K, Kostopoulos, I and Poulis, A (2017) Reassessing the Influence of Mental Intangibility on Consumer Decision-making. International Journal of Market Research, 59 (4). pp. 409-421. ISSN 1470-7853