Items where Author is "Sabermajidi, N"

Sabermajidi, N, Valaei, N, Balaji, MS and Goh, SK (2019) Measuring Brand-Related Content in Social Media: A Socialization Theory Perspective. Information Technology & People, 33 (4). pp. 1281-1302. ISSN 0959-3845

Valaei, N, Rezaei, S, Sabermajidi, N and See Kwong, G Leveraging Top Dog Channels for underdog brand building strategy: Understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty. Asia-Pacific Journal of Business Administration. ISSN 1757-4323 (Accepted)

Valaei, N and Sabermajidi, N A Socialisation Theory Perspective to Brand-Related Contents in Social Media. In: 15th Global Brand Conference, 05 May 2021 - 07 May 2021, Sheffield, UK. (Accepted)