Items where Author is "Skandali, D"

Article

Yfantidou, I and Skandali, D (2025) Resonating Messages: A Mixed-Methods Investigation of Breast Cancer Screening Advertisements. Corporate Communications: An international journal. ISSN 1356-3289

Yfantidou, I and Skandali, D (2025) Exploring the Impact of Cognitive Dissonance on Women's Intentions to Pursue Breast Cancer Screening. Corporate Communications: An international journal. ISSN 1356-3289

Conference or Workshop Item

Yfantidou, I and Skandali, D (2024) Breast cancer screening advertisements: What element is more persuasive? In: 22nd International Conference on Research in Advertising Conference Proceedings . (22nd International Conference on Research in Advertising, ICORIA, 27th Jun - 29th Jun 2024, Thessaloniki, Greece).