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Bai, H, McColl, J, Moore, C, He, W and Shi, J An Examination of Parenting Advantages of Emerging Market Multinationals in Luxury Fashion Retailing. In: EMAC 50th Annual Conference, 25 May 2021 - 28 May 2021, Madrid, Spain. (Accepted)

Bai, H, Shi, J and Song, P Luxury Fashion Retailers' Multiple Channel Distribution Strategies - Evidence from China. In: 6TH COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING, 15 July 2021 - 16 July 2021, SKEMA Business School, France. (Accepted)

Barry, S, Collins, H, D’harboullé, C and Jolliffe, P Elucidating the ‘dark side’ and unintended consequences of frontline worker high employee engagement practices in the hospitality sector. In: The International Journal of Human Resource Management . (University Forum for Human Resource Development Conference, 7th - 9th June 2023, Dublin). (Accepted)

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Shi, J and Bai, H The competitive advantage of Multi-platform-based ecosystem- the evidence from Alibaba. In: 5th Colloquium on European Research in Retailing, 31 August 2020 - 03 September 2020, University of Valencia, Spain. (Accepted)

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Valaei, N, Bressoles, G, Shahgholian, A and Panjeh Fouladgaran, H Customer Behavior Towards Second-Hand Online Shopping. In: Developments in Marketing Science . (AMS2020: ACADEMY OF MARKETING SCIENCE 44TH ANNUAL CONFERENCE, 20 May 2020 - 22 May 2020 Rescheduled 15-17th December 2020, Coral Gables, FL, United States). (Accepted)

Valaei, N and Sabermajidi, N A Socialisation Theory Perspective to Brand-Related Contents in Social Media. In: 15th Global Brand Conference, 05 May 2021 - 07 May 2021, Sheffield, UK. (Accepted)