Belal, HM and Zaidi, MFA (2019) Understanding the Effects of Technology Advancement (Internet of Things) on Value Co-creation and Firm Performance. In: Hassan, MG, Zaidi, MFB, Zulhumadi, F and Akanmu, MD, (eds.) Information and Communication Technology: Studies under the Digital Era. School of Technology Management and Logistics (STML), Universiti Utara Malaysia, Kedah, Malaysia. ISBN 978-967-2276-13-5

Preview

Text ORI - VC chapter in Book.pdf - Accepted Version Download (314kB) | Preview

Abstract

Value co-creation is a study on consumer-firm interactions, where consumers can be actively involved with firms in designing, developing, marketing, distributing, and (or) selling of products to personalize their service experiences. In contrast, value co-destruction exists due to imbalance involvement between consumers and firm in co-creating of value as a result of misuse of resources. Previous studies have shown value co-creation will increase firm performance, whereas value co-destruction will reduce the performance. In the meantime, a recent technological advancement with the introduction of IoT has started to influence the process of value co-creation, co-destruction, and firm performance. This paper is discussing on the concept of IoT that can positively increase value co-creation, and reduce the negative effect of value co-destruction on firm performance, explained from the RBV perspective and S-D logic.

Item Type:	Book Section
Subjects:	H Social Sciences > HF Commerce > HF5001 Business Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:	Business & Management (from Sep 19)
Publisher:	School of Technology Management and Logistics (STML)
Related URLs:	https://www.ljmu.ac.uk/about-us/staff-profiles/faculty-of-business-and-law/liverpool-business-school/h-m-belal
Date Deposited:	01 Apr 2020 11:00
Last Modified:	03 Sep 2021 23:00
Editors:	Hassan, MG, Zaidi, MFB, Zulhumadi, F and Akanmu, MD
URI:	https://researchonline.ljmu.ac.uk/id/eprint/12391

View Item