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Visitor motivations in arts and cultural organisations: A regional context

Lehman, K, Wickham, M and Fillis, IR (2019) Visitor motivations in arts and cultural organisations: A regional context. In: Ooi, C-S and Hardy, A, (eds.) Tourism in Tasmania. Forty South Pty Publishing Limited, pp. 160-174. ISBN 978-0-6486757-6-1

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Although research into arts and cultural production and consumption is increasing, there remains a lack of empirical knowledge about visitors’ motivation to visit museums in regional locations. We utilise a visitor survey to assess the motivations for consuming cultural experiences at the Queen Victoria Museum and Art Gallery (QVMAG), a regional museum in Launceston, Tasmania. The results of this study both conformed to and deviated somewhat from extant research across the areas of ‘cultural involvement’ and ‘motivation’, which has important implications for marketing management and strategy development in regional contexts.

Item Type: Book Section
Uncontrolled Keywords: Cultural value
Subjects: N Fine Arts > NX Arts in general
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions: Doctoral Management Studies (from Sep 19)
Publisher: Forty South Pty Publishing Limited
Related URLs:
Date Deposited: 08 Oct 2020 08:18
Last Modified: 03 Sep 2021 23:06
Editors: Ooi, C-S and Hardy, A
URI: https://researchonline.ljmu.ac.uk/id/eprint/13140
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