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Representation of the sea in the UK press - A CASS briefing

Dayrell, C, Germond, B and Germond-Duret, CV (2022) Representation of the sea in the UK press - A CASS briefing. Project Report. CASS: Corpus Approaches to Social Science, Lancaster University UK.

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This is a project on public awareness of the sea. Ocean sustainability is contingent to citizens’ awareness of “the benefits they receive from the marine environment” (DEFRA, 2021, p.4). However, ‘sea blindness’ is still dominant in Britain (GermondDuret & Germond, 2022), and the sea is at the bottom of the list when it comes to public perception of global environmental issues (Potts et al., 2016).
Enhancing public perception of the sea requires a good understanding of the representation of the sea in the UK written press, which is the third source of information about the marine environment (DEFRA, 2021, p.23). The project aimed to provide a systematic account of the way the sea is represented by applying corpus linguistic methods to the analysis of representations of the sea in the UK press.
Data shows that, although the need to protect the marine environment is present, the dominant narrative centres on economic benefits, and there is a lack of emotional vocabulary linked to the sea. We thus recommend to prioritise public policies that contribute to connect people and the sea in an emotional (versus utilitarian) way.

Item Type: Monograph (Project Report)
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Q Science > QH Natural history
Q Science > QH Natural history > QH301 Biology
Divisions: Biological & Environmental Sciences (from Sep 19)
Publisher: CASS: Corpus Approaches to Social Science
Date Deposited: 25 Feb 2022 11:54
Last Modified: 25 Feb 2022 11:54
URI: https://researchonline.ljmu.ac.uk/id/eprint/16418
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