A

Akwei, CA and Zhang, L (2019) Integrating quality control and performance management in developing complex bespoke systems. Production Planning and Control, 29 (15). pp. 1275-1289. ISSN 1366-5871

Alaoui Mhamdi, A and Vianelli, D (2018) Does Culture affect Consumer Behaviour, when shopping On-Line? In: Advances in National Brand and Private Label Marketing 5th International Conference 2018. Springer Proceedings in Business and Economics . Springer, pp. 105-113. ISBN 978-3319920832

Almansoori, M E A (2011) Perceptions of public sector staff of an organisation performance measurement system : a case study of the Abu Dhabi police service. Doctoral thesis, Liverpool John Moores University.

Alonso, AD, Alexander, N and O Brien, S (2018) Collaboration and the Emerging Craft Brewing Industry: An Exploratory Study. Journal of Asia-Pacific Business. ISSN 1059-9231

Ancele, Y (2020) Routing algorithms for optimisation of transportation systems. Doctoral thesis, Liverpool John Moores University.

Andrews, HJ and Sayira, T (2016) Impacts of crises and communication media on place image: A case study of Chilas, Pakistan. Journal of Destination Marketing and Management, 5 (4). pp. 351-360. ISSN 2212-571X

Aquilino, L, Armenski, T and Wise, NA (2018) Assessing the competitiveness of Matera and the Basilicata Region (Italy) ahead of the 2019 European Capital of Culture. Tourism and Hospitality Research. ISSN 1742-9692

Ashcroft, L S (2012) The development of electronic resources in libraries : effective marketing and communication. Doctoral thesis, Liverpool John Moores University.

B

Bai, H Examining Retailer Omni-Channel Distribution Strategies - Evidence from Luxury Fashion Retailers in Mainland China. In: 11th MBScademy International Conference on Management Business Orginisation & Innovation, 15 August 2018 - 17 August 2018, Barcelona. (Accepted)

Bai, H (2018) Luxury Fashion Retailers’ Omni-Channel Distribution & Communication Strategies in Mainland China. In: Colloquium on European Research in Retailing Proceedings . pp. 120-124. (Colloquium on European Research in Retailing 2018, 11 July 2018 - 13 July 2018, Surrey, UK).

Bai, H (2018) Omni-Channel Communication Strategies as A Way to Create Consumer Value – Evidence from Luxury Fashion Retailers in Mainland China. In: 4th International Colloquium on Design, Branding and Marketing, 05 December 2018 - 07 December 2018, Hasselt University, Hasselt, Belgium.

Bai, H, McColl, J and Moore, C (2018) Hong Kong, a Gateway for Mainland China? An examination of the impact of luxury fashion retailers’ ownership structures on expansion strategies. International Journal of Retail & Distribution Management, 46 (9). pp. 850-869. ISSN 0959-0552

Bai, H, McColl, J and Moore, C (2017) Luxury retailers’ entry and expansion strategies in China. International Journal of Retail & Distribution Management, 45 (11). pp. 1181-1199. ISSN 0959-0552

Bai, H, McColl, J and Moore, C Motives behind Retailers’ Post-Entry Expansion. Journal of Retailing and Consumer Services. ISSN 0969-6989 (Accepted)

Bai, H, McColl, J, Moore, C, He, W and Shi, J An Examination of Parenting Advantages of Emerging Market Multinationals in Luxury Fashion Retailing. In: EMAC 50th Annual Conference, 25 May 2021 - 28 May 2021, Madrid, Spain. (Accepted)

Bai, H, McColl, J, Moore, C, He, W and Shi, J (2020) Luxury Fashion Retailers’ Post-Entry Expansion Direction – The Evidence from China. International Journal of Retail & Distribution Management. ISSN 0959-0552

Bai, H, Shi, J and Song, P Luxury Fashion Retailers' Multiple Channel Distribution Strategies - Evidence from China. In: 6TH COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING, 15 July 2021 - 16 July 2021, SKEMA Business School, France. (Accepted)

Bettany, SMM (2018) Subject/Object relations and Consumer Culture. In: Maclaran, P and Kravets, O, (eds.) The Sage Handbook of Consumer Culture. SAGE Publications, pp. 365-383. ISBN 978-1473929517

Bettany, SMM and Kerrane, B (2016) The socio-materiality of parental style: negotiating the multiple affordances of parenting and child welfare within the new child surveillance technology market. European Journal of Marketing, 50 (11). pp. 2041-2066. ISSN 0309-0566

Bialkova, S and Te Paske, S (2020) Campaign participation, spreading electronic word of mouth, purchase: how to optimise corporate social responsibility, CSR, effectiveness via social media? European Journal of Management and Business Economics, ahead- (ahead-). ISSN 2444-8494

Bonfanti, A, Vigolo, V, Douglas, JA and Baccarani, C (2017) Servicescape Navigation: A Customer Typology based on the Wayfinding Ability of Italian Hospital Visitors. The TQM Journal, 29 (4). pp. 546-563. ISSN 1754-2731

Bontemps, B, Gruet, M, Vercruyssen, F and Louis, JB (2021) Utilisation of far infrared-emitting garments for optimising performance and recovery in sport: Real potential or new fad? A systematic review. PLoS One, 16 (5). ISSN 1932-6203

Breen, L and Schiffling, S (2021) COVID-19 Vaccine Logistics: How Have Digital Hotspots Supported The Rollout? The Institute of Engineering and Technology Magazine, IET.

Breen, L and Schiffling, S (2021) Moderna and Novavax – here’s what new vaccines mean for the UK rollout and the end of lockdown. The Conversation.

Breen, L and Schiffling, S (2021) Vaccine supply chains: Collaboration is the key to success. International Purchasing and Supply Education and Research Association.

Breen, L and Schiffling, S (2020) Vaccines are here, but how will we get them to billions of people? The Conversation.

Brown, J (2016) Viewing corporate community involvement as an oikonomic (mutually beneficial) practice - an s-d logic perspective. In: Academy of Marketing - Radical Marketing 2016, 05 July 2016 - 07 July 2016, Northumbria University, Newcastle, UK. (Unpublished)

Brown, J (2015) A service ecosystem approach to conceptualising a place's unique brand: exploring cultural leadership ecosystems. In: 9th International Conference in Critical Management Studies . (9th International Conference in Critical Management Studies, 08 July 2015 - 10 July 2015, University of Leicester, UK). (Unpublished)

C

Chang, C-H, Lai, P-L and Lu, C-S Examining the drivers of competitive advantage of the international logistics industry. International Journal of Logistics: Research and Applications. ISSN 1367-5567 (Accepted)

Chanwisitkul, P, Shahgholian, A and Mehandjiev, N (2018) The Reason behind the Rating: Text Mining of Online Hotel Reviews. In: 2018 IEEE 20th Conference on Business Informatics (CBI) . (IEEE CBI 2018, 11 July 2018 - 13 July 2018, Vienna, Austria).

Chen, M (2020) Entrepreneurial Marketing as a Way for Chinese SMEs to Operate Effectively in a Transition Economy. Doctoral thesis, Liverpool John Moores University.

Chiu, W, Lee, YJ and Won, D (2016) Bifactor analysis of motivation for charity sport event participation. International Review on Public and Nonprofit Marketing, 13 (1). pp. 1-13. ISSN 1865-1984

Clampin, DJ (2016) A farewell to ahistoricism. Journal of Historical Research in Marketing, 8 (4). pp. 595-598. ISSN 1755-750X

Cronshaw, S Web Workouts and consumer well-being: The role of digital-physical activity during the UK COVID-19 lockdown. Journal of Consumer Affairs. ISSN 0022-0078 (Accepted)

D

Doherty, B (2009) Resource Advantage Theory and Fair Trade Social Enterprises. Doctoral thesis, Liverpool John Moores University.

Duarte Alonso, A (2016) Collaboration as a means to stand out in a competitive market: An exploratory study of Uruguay’s exporting wineries. Journal for International Business and Entrepreneurship Development, 9 (4). pp. 359-378. ISSN 1549-9324

Duarte Alonso, A (2017) Entrepreneurial intentions in an emerging industry: An exploratory study. Journal for International Business and Entrepreneurship Development, 10 (4). ISSN 1549-9324

Duarte Alonso, A and Alexander, N (2017) Craft Beer Tourism Development “Down Under”: Perspectives of Two Stakeholder Groups. Tourism Planning and Development. ISSN 2156-8316

Duarte Alonso, A, Bressan, A and Sakellarios, N (2017) Exploring innovation perceptions and practices among micro and small craft breweries: A three-country study. International Journal of Wine Business Research, 29 (2). pp. 140-158. ISSN 1751-1062

Duarte Alonso, A, Kok, SK and O'Brien, S (2020) Brexit, the wine sector and organisational resilience: an exploratory study of Spanish Wineries. Review of International Business and Strategy. ISSN 2059-6014

Duarte Alonso, A and Krajsic, V (2016) Perceptions and images of “typical” Australian dishes: An exploratory study. Journal of Foodservice Business Research, 19 (2). pp. 147-163. ISSN 1537-8020

Duarte Alonso, A, Sakellarios, N and Bressan, A (2017) Stakeholders’ and ‘craft beer tourism’ development. Tourism Analysis, 22 (1). pp. 45-58. ISSN 1083-5423

Dubey, R, Bryde, DJ, Foropon, C, Graham, G, Giannakis, M and Mishra, DB (2020) Agility in humanitarian supply chain: an organizational information processing perspective and relational view. Annals of Operations Research. ISSN 0254-5330

Dubey, R, Bryde, DJ, Foropon, C, Tiwari, M, Dwivedi, Y and Schiffling, S (2020) An Investigation of Information Alignment and Collaboration as Complements to Supply Chain Agility in Humanitarian Supply Chains. International Journal of Production Research. ISSN 0020-7543

Durowoju, O, Chan, HK, Wang, X and Akenroye, TO (2020) Supply Chain Redesign Implications to Information Disruption Impact. International Journal of Production Economics. ISSN 0925-5273

E

Elbaz, J, Jebli, F, Cherrafi, A, Akenroye, TO and Iddik, S The cultural dimensions in Supply Chain Management research: A state of the art review and research agenda. European Business Review. ISSN 0955-534X (Accepted)

F

Figueiredo, B, Ourahmoune, N, Rojas, P, Pereira, SJN, Scaraboto, D and Ferreira, MC (2014) The branded and gendered Brazilian body: Material and symbolic constructions in an overlooked context. Research in Consumer Behavior, 16. pp. 259-273. ISSN 0885-2111

Fillis, IR (2014) The impact of aesthetics on the Celtic craft market. Consumption, Markets and Culture, 17 (3). pp. 274-294. ISSN 1477-223X

Fillis, IR (2015) The production and consumption activities relating to the celebrity artist. Journal of Marketing Management, 31 (5-6). pp. 646-664. ISSN 0267-257X

Fillis, IR, Lee, B and Fraser, I (2017) Nudging art lovers to donate. Nonprofit and Voluntary Sector Quarterly, 46 (4). pp. 837-858. ISSN 0899-7640

Fillis, IR and Lehman, K (2021) Art collecting as consumption and entrepreneurial marketing as strategy. Arts Marketing: An International Journal. ISSN 2044-2084

Fillis, IR, Lehman, K and Wickham, M (2016) Conceptualising the symbolic product: an arts and cultural marketing imperative. Academy of Taiwan Business Management Review, 12 (1). ISSN 1813-0534

Fillis, IR, Lehman, K and Wickham, M (2020) Defining the Art Product: A Network Perspective. Arts and the Market, 10 (2). pp. 83-98. ISSN 2056-4945

Fillis, IR, Lehman, K and Wickham, M (2018) Exploring Supply Side Network Interactions in the Visual Art Production Process. Poetics, 69. pp. 57-69. ISSN 0304-422X

Fillis, IR, Lehman, K and Wickham, M (2016) Motivations for consuming art and cultural experiences: Report to industry. University of Tasmania, Tasmania.

Fillis, IR, Lehman, K and Wickham, M (2014) a cultural tourism research agenda. Annals of Tourism Research, 49. pp. 156-158. ISSN 0160-7383

Fillis, IR and Mackay, C (2014) moving beyond fan typologies: the impact of social integration on team loyalty in football. Journal of Marketing Management, 30 (3-4). pp. 334-363. ISSN 0267-257X

Fletcher, S and McGowan, W (2020) “YOU DESPICABLE BEASTS”: Dignity Funerals and commodified death in the spotlight. Corporate Watch.

Flor Vallejo, V, Antony, J, Douglas, JA, Alexander, P and Sony, M (2020) Development of a road map for Lean Six Sigma implementation and sustainability in a Scottish packaging company. The TQM Journal, 32 (6). pp. 1263-1284. ISSN 1754-2731

G

Gandy, RJ (2009) Demonstrating Churn Diagrammatically. In: ISBE Conference Papers . (Institute for Small Business and Entrepreneurship Annual Conference, 03 November 2009 - 06 November 2009, Liverpool).

Georgakarakou, C, Riskos, K, Tsourvakas, G and Yfantidou, I (2020) What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products. International Journal of Technology Marketing, 14 (2). ISSN 1741-878X

Green, JHH, Cranston, GR, Sutherland, WJ, Tranter H.R., , Bell, SJ, Benton, TG, Blixt, E, Bowe, C and et. al., (2016) Research priorities for managing the impacts and dependencies of business upon food, energy, water and the environment. Sustainability Science. ISSN 1862-4065

H

Haddad, SSG (2016) A COMPREHENSIVE STUDY ON MARKETING/SUPPLY CHAIN MANAGEMENT CROSS-FUNCTIONAL INTEGRATION IMPACT ON PERFORMANCE. Doctoral thesis, Liverpool John Moores University.

Hannibal, C and Kauppi, K (2014) Using organisational theories to further our understanding of socially sustainable supply chains. Supply Chain Management: an International Journal, 19 (4). pp. 413-420. ISSN 1359-8546

Hayton, JW, Blundell, M, Cullinane, D and Walker, C (2018) Building an inclusive cycling "movement": Exploring the charity-led mobilisation of recreational cycling in communities across Merseyside, England. Sport Management Review. ISSN 1441-3523

Hayton, JW, Millward, P and Petersen-Wagner, R (2015) Chasing a Tiger in a network society? Hull City’s proposed name change in the pursuit of China and East Asia’s new middle class consumers. International Review for the Sociology of Sport, 52 (3). pp. 279-298. ISSN 1461-7218

Hindmarsh, M (2020) Sponsorship in Grassroots Football. Doctoral thesis, Liverpool John Moores University.

Hosseini, MS, Akwei, CA, McClelland, B and Foster, S (2017) Spirituality effects on consumption behaviour in the fashion market industry and its importance for the development of successful marketing strategies: A comparative study of female consumers in the UK and Iran. In: BAM 2017 Conference Proceedings . (BAM conference 2017 (British Academy of Management), 05 September 2017 - 07 September 2017, Warwick, UK).

J

Jain, R (2006) Operational initiatives in the food industry. Doctoral thesis, Liverpool John Moores University.

Jiang, Y, Lai, P, Chang, C-H, Yuen, KF, Li, S and Wang, X (2021) Sustainable management for Fresh Food E-Commerce Logistics Services. Sustainability, 13 (6). ISSN 2071-1050

K

Kauppi, K and Hannibal, C (2017) Institutional pressures and sustainability assessment in supply chains. Supply Chain Management: an International Journal, 22 (5). pp. 458-472. ISSN 1359-8546

Konglim, P (2011) The language of tourism advertising in five countries worst affected by the Asian Tsunami : before and after focussing on Thailand. Doctoral thesis, Liverpool John Moores University.

Kostopoulos, I, Lodorfos, G and Essien, E (2019) Antecedents of Supplier Selection Decisions in the Public Sector in Nigeria. Journal of Public Procurement, 19 (1). pp. 15-45. ISSN 1535-0118

L

Lichrou, M and Panayiotopoulos, A Marketing a sense of place to tourists: A critical perspective. In: Sharpley, R, (ed.) Routledge Handbook of the Tourist Experience. Routledge. (Accepted)

Liu, H, Tian, Z, Huang, A and Yang, Z (2017) Analysis of vulnerabilities in maritime supply chains. Reliability Engineering and System Safety, 169. pp. 475-484. ISSN 0951-8320

M

MacKrell, R (2013) A New Framework: The Sociotechnical Approach to Nation Branding. Doctoral thesis, Liverpool John Moores University.

Magrizos, S, Kostopoulos, I and Powers, L (2020) Volunteer Tourism as a Transformative Experience: A Mixed Methods Empirical Study. Journal of Travel Research. ISSN 0047-2875

McGarrie, B (1996) A framework for the selection and implementation of production planning and control systems for small manufacturing companies. Doctoral thesis, Liverpool John Moores University.

McLean, R and Griffiths, M (2015) Unleashing Corporate Communications Via Social media: A UK Study of Brand Management and Communications with Customers. Journal of Customer Behaviour, 14 (2). pp. 147-162. ISSN 1475-3928

Meehan, J (2007) Power in buyer-seller relationships: a conceptual framework. Doctoral thesis, Liverpool John Moores University.

N

Neal, MW and Causevic, S (2018) The Exotic Veil: Managing tourist perceptions of national history and statehood in Oman. Tourism Management, 71. pp. 504-517. ISSN 0261-5177

Nikhashemi, SR, Valaei, N, Rezaei, S and Bressolles, G (2020) The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain. Journal of Relationship Marketing. ISSN 1533-2667

O

O'Brien, S and Duarte Alonso, A (2017) Family firms’ management decision to export/not to export: A resource-based view. Journal of Advances in Management Research, 14 (3). pp. 270-287. ISSN 0972-7981

Omeihe, KO, Gustafsson, V, Amoako, IO and Khan, MS (2018) All we need is trust: Trust in West African cross border networks. In: BAM 2018 Conference Proceedings . (British Academy of Management (BAM), 04 September 2018 - 06 September 2018, Bristol).

Omeihe, KO, Gustafsson, V, Amoako, IO and Khan, MS (2019) Trust and Distrust in Nigerian Supply Chain Relationships. In: BAM2019 Conference Proceedings . (British Academy of Management (BAM), 03 September 2019 - 05 November 2019, Birmingham, UK).

P

Papagiannis, F, Kok, SK and Michaelides, Z The case of Thessaloniki's branding: Constructing social networking and CSE. In: The 5th International Conference on Social Responsibility, Ethics, and Sustainable Business, 06 October 2016 - 07 October 2016, Milan, Italy. (Accepted)

Papagiannis, F, Kok, SK and Michaelides, ZM The Case of Thessaloniki’s Branding: Constructing Social Networking and CSR in the Digital Era. In: Corporate Responsibility and Digital Technology: International perspectives through online communities. Palgrave. (Accepted)

Pietilä, J, Tillotson, JS and Askegaard, S Mythologies of Finnishness in Advertising. In: Askegaard, S and Östberg, J, (eds.) Nordic Consumer Culture: Exploring the State, Market and the Consumers. Palgrave. (Accepted)

Q

Quinn, L, Analogbei, MA, Dibb, S, Simkin, L and Canhato, A (2016) Troubled waters: the transformation of marketing in a digital world. European Journal of Marketing, 50 (12). pp. 2103-2133. ISSN 0309-0566

S

Sabermajidi, N, Valaei, N, Balaji, MS and Goh, SK (2019) Measuring Brand-Related Content in Social Media: A Socialization Theory Perspective. Information Technology & People, 33 (4). pp. 1281-1302. ISSN 0959-3845

Schiffling, S (2021) The Longest Mile of the Vaccine Supply Chain. Humanitarian Logistics Association.

Schiffling, S and Breen, L (2021) COVID vaccine: some waste is normal – but here’s how it is being kept to a minimum. Conversation Trust, The Conversation.

Schiffling, S and Breen, L (2020) COVID vaccines are starting to arrive – here’s how everyone will get them. The Conversation.

Schiffling, S, Hannibal, C, Fan, Y and Tickle, M (2020) Coopetition in Temporary Contexts: Examining Swift Trust and Swift Distrust in Humanitarian Operations. International Journal of Operations and Production Management, 40 (9). pp. 1449-1473. ISSN 0144-3577

Schiffling, S and Hughes, K (2017) Sourcing in humanitarian logistics: local, regional, and global approaches. In: European Operations Management Association Annual Conference . (European Operations Management Association, 01 July 2017 - 05 July 2017, Edinburgh, UK).

Schiffling, S and Valantasis Kanellos, N (2021) How the Ever Given exposed the fragility of global supply chains. RTE Brainstorm.

Schiffling, S and Valantasis Kanellos, N (2021) Ship Happens: Ever Given and Forgotten. World Infrastructure Journal.

Scott, P (2018) From destination marketing to place marketing in North-West England. In: Proceedings of the 11th Annual Conference of the EuroMed Conference of Business . (11th Annual Conference of the EuroMed Academy of Business, 12 September 2018 - 14 September 2018, Valletta, Malta).

Scott, P, Scott, T, Stokes, P, Moore, N, Smith, SM, Rowland, C and Ward, T (2017) The Consumer Journey in the Digital Age - The Challenges Faced by Destination and Place Marketing Agencies. International Journal of Digital Culture and Electronic Tourism, 2 (1). pp. 28-45. ISSN 1753-5220

Scott, P, Stokes, P, Rowland, C and Gordon, D (2017) Destination marketing in the United Kingdom and organizational ambidexterity: exploitative dilemmas and exploratory prospects? In: Proceedings of the 10th Annual Conference of the EuroMed Academy of Business . (The 10TH Annual Euromed Academy of Business (EMAB) Conference, 13-15th September 2017, Rome, Italy).

Scott, RP (2019) An exploratory investigation into destination marketing and place marketing in Cheshire and Warrington : the need for organizational ambidexterity. Doctoral thesis, Liverpool John Moores University.

Scott, RP, Scott, T, Stokes, P, Moore, N, Rowland, C and Ward, T (2017) Reconceptualising Buyer Behaviour in the Digital Era: An Emergent Journey. International Journal of Technology Marketing, 12 (2). pp. 165-179. ISSN 1741-878X

Stokes, P, Smith, S, Wall, T, Moore, N, Rowland, C, Ward, T and Cronshaw, S (2018) Resilience and the (micro-)dynamics of organizational ambidexterity: implications for strategic HRM. International Journal of Human Resource Management. ISSN 0958-5192

Sudbury, L (2005) Self-perceived age : implications for marketing to older UK consumers. Doctoral thesis, Liverpool John Moores University.

T

Tassiello, V and Tillotsono, JS (2019) How subjective knowledge influences intention to travel. Annals of Tourism Research, 80. ISSN 0160-7383

Tassiello, V, Viglia, G and Anna S., M (2018) How handwriting reduces negative online ratings. Annals of Tourism Research, 73. pp. 171-179. ISSN 0160-7383

Tavormina, AL and Won, D (2016) Promotional Factors Affecting Potential College Student Consumer's Decisions to Attend Minor League Baseball Games. Event Management, 20 (4). pp. 467-476. ISSN 1525-9951

Taylor, MJ, Reilly, D and Wren, C (2018) Internet of things support for marketing activities. Journal of Strategic Marketing. ISSN 0965-254X

Tillotson, JS and Martin, D (2014) Understanding myth in consumer culture theory. In: Myth and the Market . (Myth and the Market, 19–21 June 2014, Carlingford, Ireland).

V

Valaei, N and Nikhashemi, SR (2017) The Effect of Endorser Credibility on Brand Credibility, Consumer-based Brand Equity, and Brand Attachment of Smartphone Users. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing . pp. 440-449. (12th Global Brand Conference, 26 April 2017 - 28 April 2017, Kalmar, Sweden).

Valaei, N and Sabermajidi, N A Socialisation Theory Perspective to Brand-Related Contents in Social Media. In: 15th Global Brand Conference, 05 May 2021 - 07 May 2021, Sheffield, UK. (Accepted)

W

Wan, C, Yan, X, Zhang, D, Qu, Z and Yang, Z (2019) An advanced fuzzy Bayesian-based FMEA approach for assessing maritime supply chain risks. Transportation Research Part E: Logistics and Transportation Review, 125. pp. 222-240. ISSN 1366-5545

Williams, L R (2009) Sports Sponsorship - An Examination of Consumer and Practitioner Perspectives. Doctoral thesis, Liverpool John Moores University.

Wise, NA (2019) Eventful Futures and Triple Bottom Line Impacts: BRICS, Image Regeneration and Competitiveness. Journal of Place Management and Development, 13 (1). pp. 89-100. ISSN 1753-8335

Wise, NA Events across ASEAN: Product-oriented regeneration and value-added image promotion. In: Cudny, W and Bagchi-Sen, S, (eds.) Event Marketing in Asia. Routledge. (Accepted)

Wise, NA, Armenski, T and Davidović, N Extending the exit brand: from Serbia’s fortress to Montenegro’s coast. In: Mair, J, (ed.) The Routledge Handbook of Festivals. Routledge, pp. 185-193. ISBN 9781138735811 (Accepted)

Wongweeranonchai, P and McClelland, RJ (2016) The Influence of Perceived Celebrity Endorser Credibility in Advertising on Purchase Intention of Thai Consumers. Journal of Communication and Innovation, 3 (2). ISSN 2392-5566

Wu, H and Jimura, T Exploring an Importance-Performance Analysis Approach to Evaluate Destination Image. Local Economy. ISSN 0269-0942 (Accepted)

Y

Yfantidou, I, Riskos, K and Tsourvakas, G (2018) Advertising message strategy analysis for award-winning digital ads. International Journal of Technology Marketing, 12 (4). ISSN 1741-878X