Polo-Peña, AI, Andrews, H and Ortega Llamas, A (2023) The impact of activity type and use of health and safety protocols for destination recovery following a health crisis. Anatolia. ISSN 1303-2917

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Abstract

This paper examines whether, following a prolonged health crisis, the offer of a tourist destination coupled with the use of health and safety protocols at the destination, influences brand equity and intention to visit. Specifically, it (a) examines whether the indoor/outdoor activity offers influence brand equity and intention to visit, (b) demonstrates whether health and safety protocols influence brand equity and intention to visit, and (c) tests whether there is a moderating effect by the use of health and safety protocols in destinations specializing in indoor, rather than outdoor, activities. The study is based on an experimental design in which the type of offer (out/indoor activities) and the use of anti-covid protocols versus their non-use were manipulated.

Item Type:	Article
Uncontrolled Keywords:	1506 Tourism; Sport, Leisure & Tourism
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure G Geography. Anthropology. Recreation > GV Recreation Leisure > GV561 Sports G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions:	Doctoral Management Studies (from Sep 19)
Publisher:	Taylor & Francis (Routledge)
SWORD Depositor:	A Symplectic
Date Deposited:	21 Mar 2023 11:42
Last Modified:	21 Mar 2023 11:45
DOI or ID number:	10.1080/13032917.2023.2186904
URI:	https://researchonline.ljmu.ac.uk/id/eprint/19145

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