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Leveraging accessible tourism development through mega-events, and the disability-attitude gap

Duignan, MB, Brittain, I, Hansen, M, Fyall, A, Gerard, S and Page, S (2023) Leveraging accessible tourism development through mega-events, and the disability-attitude gap. Tourism Management, 99. ISSN 0261-5177

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Abstract

Able-bodied, and increasingly people with disabilities, represent a key audience for mega-events; occasions that act as crucibles where social problems endemic to host destinations can be exposed and tackled through targeted social policy. Drawing on the social model of disability, the paper examines how Japan utilised Tokyo 2020 as a field configuring event to disrupt systems of ableist thinking and tackle physical and attitudinal barriers restricting Persons with Disabilities (PwD) to accessible tourism. Qualitative evidence reveals national commitments to relegitimise, improve accessibility for - and acceptance toward - PwD in Japanese society, through transformations to the built environment, national awareness, and educational campaigns in the build up to Tokyo 2020. An over-emphasis on physical as opposed to social structural change mean negative attitudes often persist, where disability remains stigmatised, leading to PwD immobility and social exclusion. Our policy recommendations and managerial implications, alongside research directions attend to this disability-attitude gap.

Item Type: Article
Uncontrolled Keywords: 1504 Commercial Services; 1505 Marketing; 1506 Tourism; Sport, Leisure & Tourism
Subjects: H Social Sciences > HV Social pathology. Social and public welfare. Criminology > HV697 Protection, assistance and relief > HV1551 People with disabilities
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions: Business & Management (from Sep 19)
Publisher: Elsevier BV
SWORD Depositor: A Symplectic
Date Deposited: 31 May 2023 12:01
Last Modified: 31 May 2023 12:15
DOI or ID number: 10.1016/j.tourman.2023.104766
URI: https://researchonline.ljmu.ac.uk/id/eprint/19592
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