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Wise, N and Ludvigsen, J (2023) New notions of soft power: Impact rhetoric in mega-event bid documents. Local Economy, 38 (4). pp. 306-311. ISSN 0269-0942
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New Notions of Soft Power Impact Rhetoric in Mega Event Bid Documents.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (200kB) | Preview |
Abstract
This viewpoint addresses notions of impact and soft power. Two bidding documents submitted in 2018 by Morocco and a joint bid by Canada, Mexico, and the United States are explored, focusing specifically on language used when discuss the term “impact.” Soft power is important to consider and use as a framework for interpretation because bidding for events involves the ability to persuade and use power as a medium to showcase the ability to host. Both bid proposals place less attention on economic impact, and emphasize the social and environmental impact that these events will have. Each bid document had a defined statement on legacy, but legacy did not dominate either bid as both put focus on how they would create impact in the present time. This approach is something that brings people into the directions of the bid, in terms of how social, economic, or environmental impact would be achieved, and directives positioned how they would make people aware of impact.
| Item Type: | Article |
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| Additional Information: | Wise, N., & Ludvigsen, J. A. L. (2023). New notions of soft power: Impact rhetoric in mega-event bid documents. Local Economy, 38(4), 306-311. https://doi.org/10.1177/02690942231213590 Reuse is restricted to non-commercial and no derivative uses. |
| Uncontrolled Keywords: | 1205 Urban and Regional Planning; 1402 Applied Economics; 1604 Human Geography; Urban & Regional Planning |
| Subjects: | H Social Sciences > H Social Sciences (General) G Geography. Anthropology. Recreation > GV Recreation Leisure > GV561 Sports |
| Divisions: | Humanities & Social Science |
| Publisher: | SAGE Publications |
| SWORD Depositor: | A Symplectic |
| Date Deposited: | 26 Feb 2024 11:42 |
| Last Modified: | 26 Feb 2024 11:45 |
| DOI or ID number: | 10.1177/02690942231213590 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/22689 |
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