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Liu, H and Bai, H (2024) Embracing Sustainability and Circularity in Luxury: The Rise of the Pre-Loved Market in China. In: Proceedings of the 56th Academy of Marketing Conference 2024 . pp. 31-32. (2024 Academy of Marketing Conference, 1st Jul - 4th Jul 2024, Cardiff University, Wales).
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AM2024 - Embracing Sustainability and Circularity in Luxury - Accepted version.pdf - Accepted Version Download (176kB) | Preview |
Abstract
This paper explores the increasing popularity of pre-loved luxury goods in China, highlighting how this trend alongside sustainability and circular economy principles. It notes the impact of the COVID-19 pandemic on consumer behaviour and the significant growth of the pre-loved luxury market, particularly among younger consumers (Booker, 2024). The study indicates the Chinese market's pivotal role in this industry shift, stressing the need for further research in this evolving sector.
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce |
| Divisions: | Liverpool Business School |
| Publisher: | Academy of Marketing Conference |
| Related URLs: | |
| SWORD Depositor: | A Symplectic |
| Date Deposited: | 08 Oct 2024 13:53 |
| Last Modified: | 08 Oct 2024 13:53 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/24435 |
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