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Adebayo, A (2024) Importance-Performance Analysis: A Diagnostic Tool for the Development of Tourism in Nigeria. Atlas Tourism and Leisure Review, 1. ISSN 2468-6719
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Importance-Performance Analysis- A Diagnostic Tool for the Development of Tourism in Nigeria Jan 2022.pdf - Accepted Version Download (879kB) | Preview |
Abstract
This paper used the Importance-Performance Analysis framework to diagnose the situation in tourism development in Nigeria. The analysis gives a summary of the stakeholders' views on the state of tourism development. The findings presented in this paper mainly revealed that almost all of the tourism planning variables assessed were perceived to be important to tourism development. However, regarding performance, the tourism sector is not doing so well in virtually all the areas which warrant that tourism planners need to concentrate on most of the variables in future tourism planning activities. This paper has clear implications for the Nigerian tourism sector and requires that urgent actions be taken to improve on most of the variables that are performing poorly to ensure that the industry develops into a tourist destination in Africa, as it aspires to be.
| Item Type: | Article |
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism |
| Divisions: | Liverpool Business School |
| Publisher: | ATLAS |
| SWORD Depositor: | A Symplectic |
| Date Deposited: | 07 Nov 2024 11:41 |
| Last Modified: | 07 Nov 2024 11:41 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/24491 |
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