Tools
Tools
Wishart, G, Poo, MC-P, Baxter, K and Lau, Y-Y (2024) The “Pink Tax” and Gender Price Disparity in Personal Care. Encyclopedia, 4 (3). pp. 1279-1285.
|
Text
The “Pink Tax” and Gender Price Disparity in Personal Care.pdf - Published Version Available under License Creative Commons Attribution. Download (198kB) | Preview |
Abstract
The “Pink Tax” refers to charging higher prices for products and services marketed primarily to women compared to similar or identical items targeted at men, despite comparable production costs. This research uses Unilever as a case study to focus on the impact of the Pink Tax on women’s purchasing power, particularly within the personal care industry. The study provides a comprehensive overview of the Pink Tax’s evolution, key research findings, public responses, and regulatory measures to address this issue. By synthesising existing research and case studies, this paper highlights the economic burden imposed on women and the reinforcement of gender stereotypes through market practices. The study underscores the need for equitable pricing mechanisms and informed consumer advocacy to rectify the economic disparities exacerbated by the Pink Tax.
| Item Type: | Article |
|---|---|
| Subjects: | Q Science > QB Astronomy Q Science > QC Physics |
| Divisions: | Liverpool Business School |
| Publisher: | MDPI |
| SWORD Depositor: | A Symplectic |
| Date Deposited: | 11 Oct 2024 09:18 |
| Last Modified: | 11 Oct 2024 09:18 |
| DOI or ID number: | 10.3390/encyclopedia4030083 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/24501 |
 |
View Item |