Emotions In Family Firms’ Internationalisation: A Review and Suggestions for Future Research

Kampouri, K, Magrizos, S, Kastanakis, M and Kostopoulos, I Emotions In Family Firms’ Internationalisation: A Review and Suggestions for Future Research. International Marketing Review. ISSN 1758-6763 (Accepted)

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Abstract

We reflect on, and extend, contributions in this specific area by integrating and synthesising studies from the literature streams of FF internationalisation, marketing, and family firms science in an effort to conceptualise how and why emotions emerge; and can drive FFs’ internationalisation choices. We also propose a way forward for future research on FF internationalisation from an emotional standpoint. Design/methodology/approach (limit 100 words) In this study, we aim to understand (i) how and why emotions in FFs emerge during internationalisation and (ii) to identify where future research on FF internationalisation from an emotional standpoint should be directed to. Therefore, we choose to follow the integrative literature review methodology of 53 academic articles. Findings (limit 100 words) Our main contribution lies in the development of an integrative framework on the emergence of emotions in FFs. Moreover, considering the heterogeneity of families that own and manage FFs, we capture nuances in our developed framework across different FF types through a series of propositions and suggest a family systems’ approach for further exploration into the role of emotions in FF internationalisation processes. Originality/value (limit 100 words) Our study advances FF internationalisation research by tying existing key emotional concepts, and levels of analysis together (individual and family), thus enabling theory building. We also identify scantly investigated but relevant areas of research and capture nuances in our developed framework across different FF types through a series of propositions. Hence, our study advances FF internationalisation research by proposing that future research on FF internationalisation from an emotional standpoint should consider heterogeneity among FFs to avoid conflicting and misleading future findings.

Item Type:	Article
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Uncontrolled Keywords:	1503 Business and Management; 1505 Marketing; 1506 Tourism; Marketing; 3506 Marketing; 3507 Strategy, management and organisational behaviour
Subjects:	H Social Sciences > HF Commerce > HF5001 Business
Divisions:	Liverpool Business School
Publisher:	Emerald
Date of acceptance:	30 April 2025
Date Deposited:	16 May 2025 13:14
Last Modified:	16 May 2025 13:15
URI:	https://researchonline.ljmu.ac.uk/id/eprint/26369

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