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Ong, C 
ORCID: 0000-0002-4470-390X, Teoh, SY and Sultana, J
(2025)
Transition to Digital Sustainability in Smart Farming: Belief-Action-Outcome (BAO) Framework Insights from Thai Young Farming Communities.
In:
Pacific Asia Conference on Information Systems 2025 Proceedings
, 2025.
(Pacific Asia Conference on Information Systems (PACIS), 5th - 9th Jul 2025, Kuala Lumpur, Malaysia).
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Abstract
This study explores how Thai farming communities transition toward digital sustainability by integrating digital technologies into grassroots farming practices. While existing research primarily focuses on enterprise-driven sustainability, the role of digital innovations in rural agricultural communities remains underexamined. Grounded in the Belief-Action-Outcome (BAO) framework, this study investigates the relationship between community beliefs, technological adoption, and sustainability outcomes. This research highlights the unique dynamics of rural digital adoption by shifting the focus from corporate-led sustainability to grassroots digital transformation. It provides a nuanced understanding of how community beliefs shape technological adoption and drive sustainability outcomes. It contributes to the information systems (IS) literature on digital sustainability transitions. The findings provide actionable insights for policymakers and development practitioners to design scalable, IS-driven initiatives that promote rural self-sufficiency, environmental resilience, and economic viability.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | S Agriculture > S Agriculture (General) T Technology > T Technology (General) |
| Divisions: | Liverpool Business School |
| Publisher: | AIS eLibrary |
| Related URLs: | |
| Date of acceptance: | 1 April 2025 |
| Date of first compliant Open Access: | 30 January 2026 |
| Date Deposited: | 30 Jan 2026 11:37 |
| Last Modified: | 30 Jan 2026 11:37 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/27862 |
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