The Mediating Role of Entrepreneurial Orientation in Big Data Analytics Capability-Value Creation

Persaud, A, Zare, J and Belal, HM ORCID: 0000-0001-6737-1445 The Mediating Role of Entrepreneurial Orientation in Big Data Analytics Capability-Value Creation. IEEE Transactions on Engineering Management. ISSN 0018-9391 (Accepted)

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Abstract

Many studies on big data analytics provide empirical evidence showing that Big Data Analytics Capabilities (BDAC) do not always result in value creation or competitive advantage. This study posits that entrepreneurial orientation (EO) plays a key role in generating value creation and competitive advantage from big data analytics capabilities. Thus, this study explores the mediating role of EO on the relationship between BDAC and value creation in small and medium-sized enterprises (SMEs). To test this relationship, data was collected from a sample of 447 senior executives of Canadian SMEs. Partial least squares structural equation modelling (PLS-SEM) was used to analyse the data. The results confirm that EO mediates the relationship between BDAC and value creation suggesting that SMEs with strong EO are better positioned to proactively leverage their internal BDAC for high-risk innovation activities. The results suggest that SMEs need to focus not only on building BDA capabilities but also on developing an entrepreneurial orientation to harness the full potential of BDAC for value creation. A practical implication for senior executives is that creating an entrepreneurially oriented organisation can lead to better mobilisation of BDAC for value creation. A theoretical implication is that EO can complement other organizational capabilities such as analytics culture to extract greater value from BDA investments. This is the first study to quantitatively examine the mediating role of EO in BDAC value creation based on a large-scale study of SMEs. The empirical evidence provided in this study complements previous studies that have examined other mediators such as analytics culture and absorptive capacity. It provides fresh insights into how SMEs can create value from their BDA investments by being more innovative, proactive and encouraging risk-taking across the organization.

Item Type:	Article
Uncontrolled Keywords:	08 Information and Computing Sciences; 09 Engineering; 15 Commerce, Management, Tourism and Services; Business & Management; 35 Commerce, management, tourism and services; 40 Engineering; 46 Information and computing sciences
Subjects:	H Social Sciences > HF Commerce > HF5001 Business
Divisions:	Liverpool Business School
Publisher:	Institute of Electrical and Electronics Engineers
Date of acceptance:	7 February 2026
Date Deposited:	10 Feb 2026 16:19
Last Modified:	16 Feb 2026 13:56
Editors:	Zare, J
URI:	https://researchonline.ljmu.ac.uk/id/eprint/28076

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