How the Gamified Pedagogy Complements Entrepreneurial Education Programme for Marginalised Communities: A Case from Malaysia

Blanes, R, Gao, B, Isa, SM, Ismail, K, Kamarulzaman, Y, Koukou, M, Khairudin, R and Okpanumh, I (2025) How the Gamified Pedagogy Complements Entrepreneurial Education Programme for Marginalised Communities: A Case from Malaysia. In: Digital Technologies and AI for Environmental and Social Sustainability 2025 ABEATS, Proceedings of the International Scientific and Practical Conference , 1 (2025). pp. 210-223. (The 7th Asean Business, Engineering, and Technology Symposium, 25th - 26th Nov 2025, Kazakhstan).

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Abstract

This paper, based on a project sponsored by British Council, examines how an entrepreneurship education programme (EEP) adopts gamified pedagogy to enhance entrepreneurship of business starters from the marginalised communities in Malaysia. A case study was conducted on the basis of qualitative data collected from interviews with the participants and their feedback, as well as records, archives and observations. The results and feedback show positivity in the entrepreneurial mindset, skills, self-efficacy and entrepreneurial intentions of the participants, indicating the potential for gamified pedagogy to adapt EEP to learners outside the school/college contexts. The project also indicates potential for using gamified pedagogy to engage and support learners for lifelong learning in the non-school/college context. Lastly, this paper paves the way for future research regarding the implementation of EEP in emerging economies.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce > HF5001 Business L Education > L Education (General) T Technology > T Technology (General)
Divisions:	Liverpool Business School
Publisher:	KazNRTU named after K.I. Satbayev, Satbayev University
Related URLs:	https://abeats.net/eproceeding/
Date of acceptance:	31 October 2025
Date of first compliant Open Access:	12 February 2026
Date Deposited:	12 Feb 2026 10:26
Last Modified:	12 Feb 2026 10:26
DOI or ID number:	10.51301/abeats.2025.v1
URI:	https://researchonline.ljmu.ac.uk/id/eprint/28091

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