A Conceptual Framework Integrating Innovation Adoption and Resistance for Intelligent Packaging

Jassi, S, Kostopoulos, I ORCID: 0000-0002-3154-900X, Jones, B and Barnes, C (2026) A Conceptual Framework Integrating Innovation Adoption and Resistance for Intelligent Packaging. International Journal of Innovation Management, 30 (3-4). ISSN 1363-9196

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Abstract

Consumer perceptions about the use of intelligent packaging (IP) technology in the food sector are explored. The technology adds epistemic value to the consumer through the provision of additional information about the product. The empirical study adopts a case study approach with a survey and, more significantly, 20 in-depth qualitative interviews. Duplication across theoretical constructs in adoption and resistance theories exists, therefore the findings led to the development of an integrated conceptual framework combining these perspectives. This contextual case study provided a much-needed product driven context for IP, four specific technologies (QR Codes, AR, sensors and smart indicators) were investigated. In summary, the conceptual framework highlights the complementarities that exist between two theoretical perspectives, as well as presenting six new overarching integrated constructs. This holistic explanation of adoption and resistance factors to IP can be utilised to support effective implementation and application across the food supply chain.

Item Type:	Article
Uncontrolled Keywords:	Innovation; adoption; acceptance; resistance; intelligent packaging; food industry; conceptual; qualitative; consumer perceptions; 3503 Business Systems In Context; 35 Commerce, Management, Tourism and Services; 1503 Business and Management; 1505 Marketing; 3503 Business systems in context; 3507 Strategy, management and organisational behaviour
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions:	Liverpool Business School
Publisher:	World Scientific Publishing
Date of acceptance:	21 May 2026
Date of first compliant Open Access:	3 September 2026
Date Deposited:	02 Sep 2026 12:42
Last Modified:	03 Sep 2026 00:50
DOI or ID number:	10.1142/S1363919626500222
URI:	https://researchonline.ljmu.ac.uk/id/eprint/29281

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