Items where Author is "Ghandour, R"

Quamina, LT, Ghandour, R ORCID: 0000-0002-2284-0671, Hardley, F and Baig, A (2026) From Disruption to Design: Educator-Led Generative AI Learning Interventions in Marketing Education. Marketing Education Review. ISSN 1052-8008

Arslan, N, Haj Youssef, M ORCID: 0000-0002-6011-1605 and Ghandour, R (2025) AI and Learning Experiences of International Students Studying in the UK: An Exploratory Case Study. Artificial Intelligence in Education, 1 (1). pp. 1-23.

Ghandour, R ORCID: 0000-0002-2284-0671 (2024) Multimodal presentation of E-commerce product reviews and ratings: empirical investigation using multimodality. Journal of Trade Science. ISSN 2815-5793

Al Maassarani, M, Ghandour, R ORCID: 0000-0002-2284-0671 and Haj Youssef, M (2024) The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience. In: British Academy of Management 2024 Conference Proceedings . (British Academy of Management (BAM), 2nd Sept - 6th Sept 2024, Nottingham, United Kingdom).

Baxter, K, Ghandour, R ORCID: 0000-0002-2284-0671 and Histon, W (2024) Greenwashing and brand perception - a consumer sentiment analysis on organisations accused of greenwashing. International Journal of Internet Marketing and Advertising, 21 (1/2). pp. 149-179. ISSN 1477-5212

Al-Shahrania, H and Ghandour, R ORCID: 0000-0002-2284-0671 (2018) Impact of Social Media on Purchase Decision Making of Saudi students in London. International Journal of Research Publications, 12 (1). p. 20.

Ghandour, R ORCID: 0000-0002-2284-0671, Haj Youssef, M and Jahangir, W Algorithmic Governance for Inclusive Succession: A Socio-Technical Framework for AI Integration in Polygamous Family Firms. In: Conference Proceedings of the British Academy of Management . (British Academy of Management, 07th Sep 11thSep 2026, Royal Holloway University of London). (Accepted)