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Exploring Supply Side Network Interactions in the Visual Art Production Process

Fillis, IR, Lehman, K and Wickham, M Exploring Supply Side Network Interactions in the Visual Art Production Process. Poetics. ISSN 0304-422X (Accepted)

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Abstract

This paper presents an analysis of the supply-side of the arts market with a focus on how the actors therein interact as a network in the art production process. Through the adoption of a qualitative semi-structured interview methodology, the paper provides insight into how professional and established visual artists (in conjunction with third-party support) conceptualise, produce and distribute their art works in the art market. Results indicate that the art product and the art production process is reliant on a range of mutually beneficial and reciprocal interactions that serve as bases for value creation in the art market. The paper concludes with a range of research opportunities for both academics and practitioners in the arts marketing context.

Item Type: Article
Uncontrolled Keywords: supply; network; visual art; production
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
N Fine Arts > NX Arts in general
Divisions: Liverpool Business School
Publisher: Elsevier
Related URLs:
Date Deposited: 17 Apr 2018 11:05
Last Modified: 19 Oct 2018 19:39
URI: http://researchonline.ljmu.ac.uk/id/eprint/8505

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