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’I just want to watch the match’: a practitioner’s reflective account of men’s health themed match day events at an English Premier League football club

Curran, KM, Drust, B and Richardson, DJ (2014) ’I just want to watch the match’: a practitioner’s reflective account of men’s health themed match day events at an English Premier League football club. Soccer and Society, 15 (6). pp. 919-933. ISSN 1466-0970

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Abstract

This study reflects on the effectiveness and delivery of a series of health themed match day events at an English Premier League Football Club which aimed to create awareness and motivate men to adopt recommended health behaviours. A range of marketing techniques and activities were adopted within a targeted space and time to increase men’s exposure to health information. The first author adopted a practitioner-cum-researcher role and was immersed in the planning and delivery of the events utilising the principles of ethnography. Data were predominately collated through observations and personal reflections logged via autobiographical field notes. Data were analysed through abductive reasoning. In general, men were reluctant to engage in health-related behaviours on match days. However, subtle, non-invasive approaches were deemed successful. Positive outcomes and case studies from the latter techniques are presented and suggestions for effective strategies that will better engage men in health information and behaviours are made. © 2014 © 2014 Taylor & Francis.

Item Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Soccer and Society on 10/06/2014, available online: http://www.tandfonline.com/10.1080/14660970.2014.920626
Uncontrolled Keywords: 1699 Other Studies In Human Society, 1504 Commercial Services
Subjects: B Philosophy. Psychology. Religion > BF Psychology
R Medicine > RC Internal medicine > RC1200 Sports Medicine
G Geography. Anthropology. Recreation > GV Recreation Leisure > GV561 Sports
Divisions: School of Sport Studies, Leisure and Nutrition
Sport & Exercise Sciences
Publisher: Taylor & Francis
Date Deposited: 10 Jan 2019 10:31
Last Modified: 10 Jan 2019 10:33
DOI or Identification number: 10.1080/14660970.2014.920626
URI: http://researchonline.ljmu.ac.uk/id/eprint/9920

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