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Trust and Distrust in Nigerian Supply Chain Relationships

Omeihe, KO, Gustafsson, V, Amoako, IO and Khan, MS (2019) Trust and Distrust in Nigerian Supply Chain Relationships. In: BAM2019 Conference Proceedings . (British Academy of Management (BAM), 03 September 2019 - 05 November 2019, Birmingham, UK).

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Abstract

Abstract Purpose- To date, most of the literature on trust and distrust reveal a paucity of studies about Nigerian Supply chain relationships. Specifically, this paper attempts to address this gap by examining how trust is developed and repaired in supply chain relationships. Design/methodology/approach- Within the scope of this paper, an interpretivist approach was adopted in response to calls for qualitative studies on supply chain relationships. Face to face semi-structured interviews with 12 supplier/customers active in Nigerian trade provided insights into the importance of trust and distrust in enduring supply chain relationships. Data was analysed using iterations from interviews held with the respondents. These iterations demonstrate the key role trust plays in developing and maintaining supply chain relationships whereas distrust deters cooperative relationships. Findings- Key factors were considered in developing an understanding of how trust and distrust mechanisms affect the coordination of supply chain performance. Three distinct types of trust-calculus based trust (CBT), identification based trust (IBT) and knowledge based trust (KBT) are considered to play an important role in maintaining and developing fruitful relationships. Conversely, the repair of two levels of distrust-calculus based distrust and identification based distrust is crucial to enduring supply chain relationships. Research limitations/implications- The importance of taking trust and distrust seriously stems from its unique contextual embeddedness. This study fills a gap in the literature by providing insights into how potential customers and suppliers can leverage on trust to improve their supply chain capacities while suggesting remedial actions when trust is violated. Originality- The paper enriches the view that trust and distrust are crucial in explaining Nigerian supply chain relationships. In a broader context, the complementary relationships between both mechanisms highlight the social advantage of trusting behaviour in overall performance of supply chains.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions: Business & Management (new Sep 19)
Publisher: British Academy of Management BAM
Date Deposited: 07 Nov 2019 12:42
Last Modified: 07 Nov 2019 12:44
URI: http://researchonline.ljmu.ac.uk/id/eprint/11725

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