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How subjective knowledge influences intention to travel

Tassiello, V and Tillotsono, JS (2019) How subjective knowledge influences intention to travel. Annals of Tourism Research, 80. ISSN 0160-7383

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Abstract

This study analyzes tourist intention in the early phase of the tourists' decision-making process. Through correlations and web-experiments, we trace subjective knowledge through the tourists' accumulation of diagnostic cues inherent in a destination and the ways tourists falsely believe that having more knowledge can be beneficial. This research uncovers the negative relationship between tourists' subjective knowledge about a destination and their intention to travel. Subjective knowledge psychologically activates a higher degree of self-congruity with a destination, impregnating the destination with a sense of familiarity that curbs the intention to travel. The results indicate that practitioners need to understand the way that congruence between market-generated materials and tourists' sense of self can counterintuitively clog the decision-making process at the early stages.

Item Type: Article
Uncontrolled Keywords: 1506 Tourism, 1505 Marketing, 1504 Commercial Services
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions: Business & Management (new Sep 19)
Publisher: Elsevier Masson
Date Deposited: 18 Dec 2019 11:02
Last Modified: 18 Dec 2019 11:02
DOI or Identification number: 10.1016/j.annals.2019.102851
URI: http://researchonline.ljmu.ac.uk/id/eprint/11930

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