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Understanding the Effects of Technology Advancement (Internet of Things) on Value Co-creation and Firm Performance

Belal, HM and Zaidi, MFA (2019) Understanding the Effects of Technology Advancement (Internet of Things) on Value Co-creation and Firm Performance. In: Hassan, MG, Zaidi, MFB, Zulhumadi, F and Akanmu, MD, (eds.) Information and Communication Technology: Studies under the Digital Era. School of Technology Management and Logistics (STML), Universiti Utara Malaysia, Kedah, Malaysia. ISBN 978-967-2276-13-5

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Abstract

Value co-creation is a study on consumer-firm interactions, where consumers can be actively involved with firms in designing, developing, marketing, distributing, and (or) selling of products to personalize their service experiences. In contrast, value co-destruction exists due to imbalance involvement between consumers and firm in co-creating of value as a result of misuse of resources. Previous studies have shown value co-creation will increase firm performance, whereas value co-destruction will reduce the performance. In the meantime, a recent technological advancement with the introduction of IoT has started to influence the process of value co-creation, co-destruction, and firm performance. This paper is discussing on the concept of IoT that can positively increase value co-creation, and reduce the negative effect of value co-destruction on firm performance, explained from the RBV perspective and S-D logic.

Item Type: Book Section
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Business & Management (new Sep 19)
Publisher: School of Technology Management and Logistics (STML)
Related URLs:
Date Deposited: 01 Apr 2020 11:00
Last Modified: 01 Apr 2020 11:00
Editors: Hassan, MG, Zaidi, MFB, Zulhumadi, F and Akanmu, MD
URI: http://researchonline.ljmu.ac.uk/id/eprint/12391

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