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Web Workouts and consumer well-being: The role of digital-physical activity during the UK COVID-19 lockdown

Cronshaw, S Web Workouts and consumer well-being: The role of digital-physical activity during the UK COVID-19 lockdown. Journal of Consumer Affairs. ISSN 0022-0078 (Accepted)

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Abstract

By using three areas of well-being, psychological, physical and social (Grant, Christianson and Price, 2007) this study aims to explore the perceptions of consumers engaging in digital-physical platforms and communities during the UK COVID-19 lockdown and the impact such participation had on their well-being. 90 people were recruited via an online study, all were using online workouts, and self-selected to participate. The use of virtual ethnography gave a further insight into the functions of these platforms and their role in social connection. Participants discussed the benefits to their mental health, the provision of structure to their day, the social connection it provided and the alleviation of feelings of isolation. The findings also demonstrate how numerous consumer groups in society could use digital-physical platforms as a potential way of connecting those who are unable to engage in face-to-face settings.

Item Type: Article
Uncontrolled Keywords: 1505 Marketing
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions: Business & Management (new Sep 19)
Publisher: Wiley
Date Deposited: 07 May 2021 09:50
Last Modified: 04 Sep 2021 05:30
URI: https://researchonline.ljmu.ac.uk/id/eprint/14958

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