Yorke, S (2022) How do Current Economic and Cultural Criteria for Assessing the Effectivity of the Liverpool Biennial Impact Upon its Planning, Strategies, and Resourcing? Doctoral thesis, Liverpool John Moores University.

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Abstract

This thesis focuses on the evolution of the Liverpool Biennial through the use of their evaluation methodologies. Throughout, I will show how evaluation and impact research has shaped the development of the Biennial and how the methodologies have influenced their policy and structure. I will discuss how the implications of these decisions have been governed from the use of both quantitative and qualitative methods of data gathering and how the language has been used to develop the marketing to describe their cultural output and impacts. The research begins with investigating the cultural valuation techniques that have been applied to the Liverpool Biennial Festival’s research, and impact reports. This research investigates the methodologies applied to evaluate the cultural value of the Biennial’s programme of cultural activity to determine the efficiency and validity of the Festival’s cultural impact studies. I will show how the Biennial’s extensive demographic research has been used to enable them to develop from a niche trade Festival. Furthermore, I will illustrate how each successive Festival (1999 – 2012) has developed, its increasing economic impact to the city, as well as increasing its popularity to a more inclusive audience under the tutelage of Lewis Biggs, Paul Domela and Paul Smith. Through in-depth analysis of their approach to evaluation, the thesis also reveals how the language of their marketing and visitor profile information has enhanced the intrinsic impact, cultural experience, or customer satisfaction of the service provided within the Festival. The research shows how the finding from the evaluation and impact research has been implemented into the decision-making, planning and curation of the Liverpool Biennial organisation so that they produce significant cultural impact.

Item Type:	Thesis (Doctoral)
Uncontrolled Keywords:	Liverpool Biennial; Cultural Value; Cultural Methodology; Biennial Festival; Biennial
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HM Sociology N Fine Arts > NX Arts in general
Divisions:	Art & Design
SWORD Depositor:	A Symplectic
Date Deposited:	08 Nov 2022 10:04
Last Modified:	08 Nov 2022 10:04
DOI or ID number:	10.24377/LJMU.t.00018034
Supervisors:	Byrne, J and Hassan, N
URI:	https://researchonline.ljmu.ac.uk/id/eprint/18034

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