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Lin, C-C, Yang, Z and Chang, C-H (2022) Facilitating adoption of virtual communities through emotional connection in the global logistics industry. International Journal of Logistics: Research and Applications. ISSN 1367-5567
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Abstract
This paper aims to analyse logistics service providers’ (LSP) willingness to employ virtual communities (VC) through emotional connection. The factors influencing the willingness of using VC e-business with a theory of technology acceptance model (TAM) are first investigated. Structural equation modelling (SEM) and moderation analysis are adopted to examine the interrelationship of the intention of using VCs when considering the impact of emotional connection. The results show that the perceived ease of use and perceived usefulness positively affect the intention of using VC e-business. When LSPs strengthen their emotional connection, it will positively enhance the perception between two TAM dimensions and the use of VC e-business and thus stimulate more VC e-business opportunities. Based on the results, this research suggests: designing VCs should meet the staff’s demand in practice, providing regular training to staff in VCs operations, enhancing staff’s communication skills, and operating VCs with a genuine emotional connection.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Virtual communities; emotional connection; technology acceptance model; logistics service providers;; SEM; 01 Mathematical Sciences; 15 Commerce, Management, Tourism and Services |
| Subjects: | H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products T Technology > T Technology (General) T Technology > TA Engineering (General). Civil engineering (General) |
| Divisions: | Engineering |
| Publisher: | Taylor and Francis Group |
| SWORD Depositor: | A Symplectic |
| Date Deposited: | 08 Dec 2022 11:47 |
| Last Modified: | 08 Dec 2022 11:47 |
| DOI or ID number: | 10.1080/13675567.2022.2153815 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/18351 |
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