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The catalyzing role of customer pressure on environmental initiatives and export intensity: A study of family firms

Onjewu, A-KE, Jafari-Sadeghi, V, Kock, N, Haddoud, MY and Sakka, G (2023) The catalyzing role of customer pressure on environmental initiatives and export intensity: A study of family firms. Journal of Business Research, 166. ISSN 0148-2963

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Abstract

Predominantly, firms’ adoption of environmental initiatives has been driven by regulatory and economic incentives. Yet, recognizing mounting evidence that family firms demonstrate superior environmental proactivity, it is likely that other drivers also inspire their environmentalism. To assess this possibility, an integrated stakeholder, institutional and resource-based perspective is espoused. Thus, this inquiry assesses how environmental pressure from customers stimulates environmental initiatives and the extent to which this constitution would boost export intensity. Based on 620 observations of Turkish family firms, a robust path analysis procedure revealed that customer pressure positively increases the adoption of environmental planning and energy management. In turn, these instruments work in concert to reduce environmental regulatory obstacles and enhance export intensity, with environmental planning playing a key role. Theoretically, customer pressure is introduced as a fresh antecedent. Practically, family firms in Turkey can grasp the virtuous knock-on effect of acceding to the environmental pressure exerted by customers.

Item Type: Article
Uncontrolled Keywords: 1505 Marketing; Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions: Liverpool Business School
Publisher: Elsevier
SWORD Depositor: A Symplectic
Date Deposited: 03 Dec 2024 12:57
Last Modified: 03 Dec 2024 13:00
DOI or ID number: 10.1016/j.jbusres.2023.114134
URI: https://researchonline.ljmu.ac.uk/id/eprint/25014
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