Chiu, W, Lee, YJ and Won, D (2016) Bifactor analysis of motivation for charity sport event participation. International Review on Public and Nonprofit Marketing, 13 (1). pp. 1-13. ISSN 1865-1984

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Abstract

The purpose of this study was to examine the utility of the existing subscales of charity sport events (CSEs) participation motivation by adopting both a second-order modeling and a bifactor modeling approaches. The results with 488 college students revealed that the bifactor model provided a better interpretation of the data compared to second-order model. The five-factor CSE motivation significantly predict the intention to participate in CSEs along with two domain-specific motivations, namely ‘sport and event’ and ‘cause’ while other three domain-specific motivations including ‘philanthropic’, ‘social interaction’, and ‘reference group’ are not statistically significant predictors. The results suggest that the bifactor model is more useful in predicting this group’s participation in charity sport events. © 2015, Springer-Verlag Berlin Heidelberg.

Item Type:	Article
Additional Information:	The final publication is available at Springer via http://dx.doi.org/10.1007/s12208-015-0141-8
Uncontrolled Keywords:	1505 Marketing
Subjects:	H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions:	Sport Studies, Leisure & Nutrition (closed 31 Aug 19)
Publisher:	Springer Verlag
Date Deposited:	23 Jan 2017 12:12
Last Modified:	02 Aug 2022 15:35
DOI or ID number:	10.1007/s12208-015-0141-8
URI:	https://researchonline.ljmu.ac.uk/id/eprint/5347

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