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All we need is trust: Trust in West African cross border networks

Omeihe, KO, Gustafsson, V, Amoako, IO and Khan, MS (2018) All we need is trust: Trust in West African cross border networks. In: BAM 2018 Conference Proceedings . (British Academy of Management (BAM), 04 September 2018 - 06 September 2018, Bristol).

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This paper aims to develop an understanding of trust in cross border trade networks dominating West African markets. To date most of the literature on trust and network relationships reveal a paucity of studies about West African traders. This paper attempts to address this gap by examining a range of relationships that have evolved as a result of weak formal institutions. Within the remit of this paper, we make an attempt to establish the role of trust in overcoming barriers to the survival of small businesses in West Africa. As this is a development paper, the organisation of this paper is three fold: firstly we commence by examining the topicality of trust from relevant literature. (2) we attempt to bring these conceptualisations to bear by examining the various complex economic and social relationships that shape cross border trade.(3) our discourse will be elucidated with the case of twelve traders operating between Nigeria, Ghana, Benin and Bukinafaso.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions: Liverpool Business School
Publisher: BAM British Academy of Management
Date Deposited: 27 Nov 2018 09:55
Last Modified: 13 Apr 2022 15:16
URI: https://researchonline.ljmu.ac.uk/id/eprint/9716
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